Start giving a f*ck.

Can brands, companies, managements, artists & influencers now stop being neutral about an ongoing genocide?

In early 2024, I had an existential crisis. I was very heartbroken with what I was seeing happening to Palestine, and I started to re-evaluate my presence in this world. I saw it as if there was an invisible weighing scale, weighing my deeds. Was my existence benefiting the occupation regime that has been dehumanizing Palestinians for decades, or was I …